About the Podcast

“Mind Your Business” with Yitzchok Saftlas is chock-full of business and marketing strategies that will get you ahead of the game! The show features insights from business executives and leaders in the C-Suite and answers the questions on your mind. “Mind Your Business” is about learning all things business-related from C-Level executives and thought leaders, including entrepreneurship, sales, marketing, customer service, corporate culture, social media, etc. - critical topics for any member of the C-Suite. This show is part of the C-Suite Radio / C-Suite Network group.

About the Host

Yitzchok Saftlas

Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency which specializes in ethnic marketing to the Jewish demographic and has helped hundreds of corporate, political and non-profit clients since 1992. The Jewish demographic represents an important marketing opportunity as its rising population offers growing influence and buying power in the marketplace. It is, however, a population which needs to be communicated with in specific ways and through specific mediums to accommodate their nuanced sensitivities, which is why strategic ethnic marketing is critical. Additionally, Yitzchok is the host of the weekly business radio show, “Mind Your Business” on 77WABC in the New York / New Jersey metro area as well as on C-Suite TV and C-Suite Radio. Yitzchok is also the author of So, What’s The Bottom Line? published by Morgan James and a featured columnist in the Yated newspaper and Mishpacha Magazine, both international weekly publications.

Additional Information

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