podcast advertising

Helping You Reach New Customers
Through Podcast Advertising

podcast advertising
podcast advertising
podcast advertising

CONNECT WITH US

Fill out this form and our PodSearchAD team will reach out to you shortly. Please check your inbox for an email from one of our team members with a podsearch.com address.

Have you done podcast advertising before?
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Want to speak with someone from our team?

CALL NOW: (877) 407-3230

WHY PODCAST ADVERTISING?

✔ Large Reach

Over 100 million Americans 12+ listen to podcasts each month.¹

✔ Strong Brand Recall

80% of podcast listeners were able to name the advertised brand and 61% bought a product or service from a podcast ad.²

✔ Strong Conversion Rates

Podcast channels drive an average 34% lift in conversions, as compared to an average 2.6% lift across non-podcast channels such as digital display (1.1%), print (2.4%), and linear TV (3.1%).³

✔ Highly Educated

Monthly podcast listeners have higher education (53% with 4-year college degree or more) than the average U.S. population (39%).⁴

✔ High Household Income

Monthly podcast listeners have a higher household income (41% with $75K+) than the average U.S. population (29%).⁴

1 The Infinite Dial 2020 by Edison Research and Triton Digital
2 Midroll Media Podcast Listener Recall Study 2016
3 2020 PODCAST ATTRIBUTION: Using Mixed Methodologies to Set the Stage for Future Success by Claritas and Market Enginuity
4 The Podcast Consumer 2019 by Edison Research and Triton Digital

WE'LL DO IT ALL FOR YOU

podcast advertising

STRATEGY

Based on our 10+ years’ experience in the podcast advertising industry, we will find and recommend the right podcasts to reach your potential customers within your budget. We work with all of the major podcast networks and independent podcasters, allowing us to consider any podcast for your campaign.

podcast advertising

EXECUTION

We carefully prepare your podcast advertising campaign for launch and monitor the podcast ads closely during the campaign to ensure optimal performance. We can handle everything for you, including preparing the podcast hosts, copywriting, and providing you with ongoing campaign reports. You can be as involved as you like in the campaign management process.

podcast advertising

OPTIMIZATION

We continually analyze all aspects of your podcast advertising campaign, from impression delivery to spot placement to response, to determine the best campaign optimizations and help you scale effectively. We work with both direct-response and branding clients, so we know how to optimize your campaign for your specific goals and KPIs.